BRAND GUIDE

Peony Row Capital Investments

Brand Identity & Platform Guide — March 2026

01 — BRAND STORY

Cultivating Land, Row by Row

Peony Row Capital Investments acquires undervalued rural land in Central Utah, splits it into 5-acre agricultural lots, and sells to buyers seeking recreational, retirement, or homestead property. The operation is run by Seth Wright — an operator who works from property lines, truck cabs, and county offices. The business is built on a simple cycle: acquire large, split small, sell smart, and carry the note.

The name “Peony Row” evokes the botanical elegance of the operation — land cultivated row by row, parcel by parcel, with the patience and precision of tending a garden. Every acquisition is a seed planted. Every parcel sold is a bloom.

02 — LOGO USAGE

Logo System

The Peony Row mark comes in two variants: a filled primary logo with warm cream-and-sage coloring, and an outline version for subtle watermark and backdrop use.

Primary & Watermark Variants

Filled Peony — Primary

Outline Peony — Watermark

On Backgrounds

White

Cream

Navy

Linen

Logo Specifications

Minimum Size

32px height for digital; 12mm for print

Clear Space

25% of logo height on all sides

Do Not

Stretch, rotate, recolor, add drop shadows, or place on busy backgrounds

Watermark Use

Outline variant only, 5–8% opacity, lower-right corner

Logo Assets

Filled Peony Icon

App favicon, mobile home screen icon, watermark on white backgrounds

Outline Peony Icon

Subtle watermark backdrop, decorative page accent at low opacity

Full Logo Light

Desktop sidebar on navy background, dark-mode header, footer on dark surfaces

Font Only Type Dark

Print materials, letterhead, business cards on light stock

Full Logo Blue — Primary

03 — COLOR SYSTEM

Brand Palette

A warm, editorial palette rooted in natural tones. Every color has a purpose — from the soft linen backgrounds that feel like parchment to the sage botanicals that echo the land itself.

Foundations

Linen

#FAF6F1

Page background, primary canvas

Cream

#F5F0E8

Card backgrounds, secondary surfaces

Parchment

#EDE8DF

Subtle dividers, hover states

White

#FEFEFE

Cards, modals, elevated surfaces

Neutrals

Charcoal

#2C2C2C

Primary text, headings

Warm Gray

#6B6560

Secondary text, descriptions

Taupe

#A89F95

Tertiary text, placeholders

Sand

#D4CBC0

Borders, separator lines

Bone

#E8E4DD

Light borders, table rules

Botanicals

Sage

#8B9A7E

Primary brand green, CTAs, active states

Olive

#6B7A5E

Hover states, emphasis

Eucalyptus

#A8B5A0

Light accents, badges, tags

Forest

#3D452E

Deep green accent, icons on light

Peony

#D4A0A0

Brand signature, warm accent

Peony Deep

#C4787A

Active peony accent, links

Peony Light

#F0DDD9

Soft background tints, notifications

Financial

Navy

#1E2A3A

Sidebar, headers, authority presence

Slate

#3D4F5F

Secondary navy, menu items

Gold

#C5A55A

Financial accent, premium indicators

Gold Muted

#B8A070

Subtle gold, secondary financial

Status

Success

#7B9A6E

Completed, approved, positive

Warning

#C4943A

Pending, attention needed

Danger

#B85C5C

Errors, overdue, destructive

Info

#6B8FA8

Informational, neutral alerts

04 — TYPOGRAPHY

Type System

Four carefully paired typefaces create a layered reading experience.

Vintage Odities

font-display

Display & Headlines — Used for all headings, hero text, and section titles.

Turning Acreage Into Opportunity

Lato

font-body

Body & UI — The workhorse of the interface. Used for navigation, labels, descriptions, form fields, and all body copy.

Peony Row Capital Investments acquires undervalued rural land and splits it into 5-acre agricultural lots.

Our operator manages the full lifecycle from county offices to property lines.

Labels, captions, metadata, and supporting copy use lighter weights and muted tones.

JetBrains Mono

font-mono

Data & Financial — Tabular figures for financial data, code, and technical values.

$135,000 / 5.25 ac

$25,714.29 per acre • 7.5% APR • 240 months

PMT: $1,089.43 · BAL: $98,231.07 · PAID: $36,768.93

Heading Scale

h1 — text-5xl (3rem)

Page Title

h2 — text-4xl (2.25rem)

Section Heading

h3 — text-3xl (1.875rem)

Subsection Title

h4 — text-2xl (1.5rem)

Card Heading

h5 — text-xl (1.25rem)

Detail Label

05 — THE PLATFORM

Peony Row

A purpose-built platform for land acquisition, parcelization, and seller-finance note management.

Portfolio Dashboard

Real-time metrics across all active deals — acquisition costs, projected returns, note performance, and parcel status at a glance.

Project Management

Full acquisition-through-disposition lifecycle. Track every project from initial offer to final parcel sale.

Parcel Tracking

Individual lot status, pricing, buyer data, and improvement progress. Know the state of every 5-acre parcel.

Note Servicing

Seller-financed note portfolio with payment tracking, amortization schedules, and delinquency monitoring.

Task Management

Due diligence checklists, deadline tracking, and milestone management across every active project.

Document Library

Deeds, surveys, title reports, plat maps, and closing documents — organized by project and parcel.

06 — DESIGN PRINCIPLES

How We Build

Every design decision serves the operator.

Warm Editorial Luxury

Not cold fintech. Not cluttered SaaS. Think Magnolia meets Bloomberg — warm textures, editorial typography, and quiet authority.

Mobile-First, Touch-Optimized

Seth works from truck cabs and property lines. Every interaction is designed for thumbs on glass, not mice on desks.

Three-Tap Rule

Any critical action — checking a parcel, logging a payment, updating a task — reachable in three taps or fewer from the dashboard.

Real Data, Zero Placeholders

We design with real numbers, real parcel names, and real project data. Placeholders hide design failures.

Elegant Simplicity

Remove until it breaks. Then add back one thing. The best interface is the one Seth forgets he’s using.